Be where your customers already are.
Bring your products into specialty cafés where your audience chooses to spend time.
Discover offline
Find the right space
Create discovery
Meet customers
Activate a space
Test a location
Build visibility
Grow together
The place for retail space.
We are a Dutch match-making platform that matches online brands with specialty cafés, making physical retail more accessible, flexible and collaborative.
For Brands
Your products deserve to be experienced—not just scrolled past.
They want to see, touch, smell and experience your products in real life. But opening a store is costly, and arranging physical collaborations yourself takes time.
There should be an easier way to get your brand discovered offline.
For Hosts
Your specialty café could offer more—for your customers and your business.
Create fresh discovery moments that elevate your customer experience, encourage them to return and unlock additional income for your café.
There should be a simple way to make it happen.
Where the right match creates more.
SubMatch connects online brands with specialty cafés based on what fits. Brands get discovered in real life and build a flexible, meaningful physical presence. Hosts refresh their customer experience while unlocking additional income.
More possibilities for Brands. More potential for Hosts. Better together.
For Brands
What becomes possible for Brands
Build a physical presence without giving up the flexibility that helped your Brand grow online.
Test before you commit.
Explore physical presence in new locations without opening a store or signing a long-term lease.
Turn discovery into connection.
Let customers see, touch and experience your products—and connect with your brand beyond the screen.
Learn what works, where.
Discover which locations, audiences and physical environments make the most sense for your brand.
Grow offline, your way.
Build your physical presence step by step while keeping the flexibility that helped you grow online.
For Hosts
What becomes possible for Hosts
Turn suitable space in your café into fresh discovery moments and additional value.
Unlock more value from your space.
Create an additional income opportunity from suitable display space without changing your core business.
Give customers something new to discover.
Keep the experience fresh with relevant products and changing brand collaborations.
Enrich the experience you’ve built.
Introduce products that complement your café’s atmosphere rather than compete with its identity.
Welcome new audiences.
Participating brands can introduce their communities to your café too.
Stay in control.
Choose which brands enter your space and which collaborations move forward.
How it works
From match to real-world discovery.
A simple process designed to make physical collaboration easier for both Brands and Hosts.
Create your profile
Brands tell us about their products and goals. Hosts show their venue, audience and available retail space.
Discover the right fit
Explore relevant opportunities and find the brands or spaces that make sense for your business.
Make the match
Connect, review the opportunity and agree on the placement.
Go live
Bring the products into the space and turn the match into a real-world retail experience.
Be among the first
Choose how you want to join SubMatch.
SubMatch launches in January 2027 with its first wave of online Brands and specialty cafés.
For Brands
Find your place in the real world.
Take your first step offline without the SubMatch platform fee. The first 20 Brands pay no SubMatch fee on their first match. The Host's space fee still applies.
For Hosts
Make your space a place of discovery.
The first 20 Hosts receive hands-on support to create their first listing and prepare their staff. Listing is free, you set your price, and you choose which collaborations move forward.